If You Don’t Know Your Viewers, You Can’t Grow Them
Knowing what your audience watched isn’t enough. You need to understand how they watch, when they leave, and why they stay—to create smarter content, targeted ads, and better user experiences.
Most streaming platforms collect basic view data, but struggle to extract meaningful insights. Lack of behavioral intelligence leads to poor content decisions, wasted ad inventory, and one-size-fits-all user interfaces.
Why this problem is widespread:
You can’t optimize what you can’t measure. Without behavioral analytics, platforms are flying blind—guessing which content drives engagement, which UI works best, and which ads actually perform.
You lose touch with your users and leave revenue and loyalty on the table. Worse, personalization becomes impossible. Competitors who do it right will keep your users longer and convert them better.
Most Related Industries
- OTT Platforms
- Sports & Event Broadcasters
- Education Platforms
- AVOD / SVOD Services
- Digital Publishers & Media Groups
Make Data Work Like a Creative Team Member
Erstream’s Analytics suite is built to unlock actionable insights at every layer of the viewing journey. We help you track, visualize, and optimize based on true viewer behavior—not just play counts.
What we deliver:
- Real-Time Viewer Metrics: See unique views, watch duration, playback abandonment, completion rates, device/browser usage, and more—across both live and VOD content.
- Heatmaps & Behavioral Patterns: Visualize where audiences rewind, skip, or drop off to optimize content structure and ad placement.
- Churn Prediction & Cohort Tracking: Identify at-risk user groups and understand what keeps others engaged longer.
- Ad Analytics: Understand which content drives higher ad completion and click-through rates with DAION integration.
- CRM & CMS Sync: Segment users by interests, behaviors, or loyalty to deliver personalized content journeys.
All analytics are available directly in the Merlin Control Panel and via API for integration with your own BI tools.
GAM 360 Partnership
Through our strategic partnership with Google Ad Manager 360, Erstream expands its ad serving capabilities, giving platforms access to premium demand, granular targeting, and enhanced revenue operations.
