Scaling a Streaming Platform Is Hard. Doing It Right Is Even Harder.
From app development to delivery, new OTT platforms face tech fragmentation, high churn rates, and fierce competition. Without the right infrastructure and tools, startups risk falling behind before they launch.
Building an OTT service from scratch requires integrating multiple tools CMS, CRM, encoding, CDN, analytics, monetization, security into a seamless workflow. Startups often lack the internal tech team or time to coordinate it all effectively.
Why this problem is widespread:
For startups and niche streaming services, launching an OTT platform involves a steep learning curve. From creating the video player to managing content ingestion, from monetizing to scaling, most teams quickly realize they need to integrate over a dozen third-party services.
This patchwork leads to inconsistent UX, data silos, and security gaps—not to mention long dev cycles and budget overruns. Without a scalable and unified infrastructure, user acquisition becomes costly and retention nearly impossible.
Most Related Industries
- Video-on-Demand Startups
- Niche Content Streaming Platforms
- Educational or Corporate Video Platforms
- Traditional Broadcasters entering OTT space
Merlin Platform: Your Full-Stack OTT Backbone
We eliminate fragmentation by offering a single, modular ecosystem that covers the entire lifecycle of a streaming platform.
Here’s how:
- Merlin Control Panel gives startups centralized access to all services: app deployment, CMS, CRM, encoding, monetization, analytics, and more.
- Application Development ensures your platform is launched on web, iOS, Android, Roku, Fire TV, and more with responsive, branded apps.
- Encoding & CDN deliver high-quality, low-latency video optimized for any screen and bandwidth.
- CRM tools help personalize experiences and automate subscriber engagement.
- DAION provides dynamic monetization options with AVOD, SVOD, and TVOD models.
- Analytics offer real-time insights on viewer engagement, conversion funnels, and content performance.
This means faster time-to-market, lower operational costs, and a smoother user experience from day one.
